News Flash


Posted on: October 30, 2020

Irwindale Welcomes New Ownership of Breeder's Choice Pet Foods

Mayor with Breeders Choice Owners

Irwindale welcomes new ownership group for Breeder's Choice Pet Foods. 

New ownership for Breeder's Choice Pet Foods which includes Los Angeles Dodgers legend Orel Hershiser, Hall of Fame Broadcaster Jaime Jarrin, his son Jorge Jarrin, made a special surprised visit to Irwindale City Hall. We welcome you to the Irwindale family and look forward to our continued partnership. Breeder's Choice has been in Irwindale for over 70 years and is one of Irwindale's longest operating businesses.

Please see official Breeder's Choice Pet Food News Release below issued October 22, 2020 

Mayor with Breeders Choice Owners

Pictured from left to right (Joey Herrick, Jaime Jarrin, Mayor Albert Ambriz, Orel Hershiser, and Jorge Jarrin).

Jorge Jarrin in City Hall

Orel Hershiser

Breeders Choice Owners Signing 1

Breeders Choice Owners Signing 2

Iconic Southern California Pet Food Company Revitalized with New Owners

The new Breeder’s Choice Pet Foods ownership group is led by pet food pioneer Joey Herrick and includes Los Angeles Dodgers Legend Orel Hershiser, Hall of Fame Broadcaster Jaime Jarrin, and his son Jorge Jarrin. 

Irwindale, California- Breeder’s Choice Pet Foods, a manufacturer of specialty super-premium dry dog and cat foods, announced today it has been purchased by 30-year pet food veteran Joey Herrick and is becoming an independent business once again. 

The new Breeder’s Choice Pet Foods, LLC is a privately held ownership group of Southern California businesspeople led by Joey Herrick and Rick Rockhill, former executive at Natural Balance and Petco. The group also includes Los Angeles Dodger legends Orel Hershiser, Hall of Fame Broadcaster Jaime Jarrin, his son Jorge Jarrin, Frank Koch, former executive with Nature’s Recipe and Natural Balance, as well as Rick Taylor former Breeder’s Choice President and son of the original owner. 

Breeder’s Choice Pet Foods has produced super-premium dog and cat foods for 73 years at the same location in Irwindale, California. Breeder’s Choice produces AvoDerm® and Pinnacle® pet food brands which are exported globally. In addition to its own brands, Breeder’s Choice is a leading custom manufacturer with extensive export capabilities to produce super premium brands and retailers’ private label brands. 

Joey Herrick co-founded Natural Balance Pet Foods in 1989 and grew it into a highly respected pet food brand. He also founded The Lucy Pet Foundation, a 501 © (3) charity and then Lucy Pet Products, a premium pet food company dedicated to improving the health of animals.   

“Our formula for success is simple, never compromise on quality or ingredients, and always do what is right for the health of animals.” Herrick said. “It starts with good people committed to quality, which is why Clint Hammond the Director of Plant Operations for the past 9 years, along with the production team remains in place at Breeder’s Choice” Herrick added. 

About Breeder’s Choice Pet Foods 

In 1947, Harold Taylor started Breeder’s Choice Pet Food company with a simple goal: the uncompromising pursuit of the healthiest nourishment for the pets we love. That commitment endures today in the high-quality formulas we make in our state-of-the-art facility in California. We provide our customers with flexible manufacturing, superior natural ingredients like fresh meat purees, and a range of packaging options.

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